Wednesday, April 16, 2008

Carpe Caelitus Venter Cavus *

* seize what's coming out of the belly hole.

Diz hez bekum der new slog'n fur TV shouz produzerz.

Rest of the story

This time I won't wish luck to Mr. Aitos Aidol, just hope he cures.

Saturday, March 22, 2008

Worth mentioning - Architecture

Thursday, March 20, 2008

Wednesday, March 5, 2008

Meine Pflicht heischt dich weiter zu führen.

Usually reality formats are full of strange characters - some exaggerated, skewed mirror images of pop stars or celebrities.

However in this Music Idol II (which is ongoing on Btv) there is this funny character Ivan Angelov, something like an walking, pocket version of comedy late night show, and I am placing bets, that he has the potential to remain till the finals. Now for the trade mark he worked out - the most grabbing part of his suspense-full performance, in the epilogue, or The Phrase:

"Meine Pflicht heißt dich weiter zu führen."

which makes german speaking member of the jury to scowl. And makes me smile. You see, the phrase is from Mozart's Magic Flute, as for the meaning, that is something you'll have to find on your own.

Good luck Ivan.

Sunday, February 3, 2008

I'll moider da bum

Back in 1930, a reporter had this fascinating idea of asking boxer Tony Galento, about William Shakespeare. And here's the answer he got:

"I suppose he's one of them foreign heavyweights. They're all lousy. I'll moider da bum".

For some reason, you may think, that Two Ton Tony, owner of Orange's pub "The Nut Club", is one of those charismatic, adorable rogues, which sometimes boxing produces? And if you do, you'll be totally wrong. He was none of those. Still, he was unique and popular, this One-Man Riot and "beer barrel that walks like a man". Still, he gained individuality, and recognition.

You see, in 1930's boxing was America's most popular sport, with no PR, managers and a lot of dirty moves. "Because he [Tony] had been hailed as the most colorful fisticuffer since John L. Sullivan, 10,000 curious fight fans turned out to watch his well-publicized antics." [Time]

What were the reasons of this popularity? A boxer, later an actor, and president candidate? He did even play with Brando, in a movie directed by Elia Kazan.

I think Joseph Monninger, has the answer:

"a moment, and an era reminds us that sometimes it is through effort, exceeding expectations and beating the odds, that people can most enduringly define themselves".

At Depression's end, those overlooked "heroes" were needed. I think. At least the underlying refrain, for all those man and woman with potential, which with different fortune could be remembered not with "trying" but with "achieving" something better.

"There won't be nuttin' left of him 'cause I'll analyze him", said Tony. For once funny, imagining him analyzing, and even funnier, because, after all, Tony's popularity was a popularity of a Fantasy. And you should not analyze fantasies. We need fantasies. To live.

Saturday, January 26, 2008

An idiot meets his echo

Johnny Bravo, the narcistic, dim-witted celebrity yells from the edge of canyon:

Johnny B: "I'm good"
The Echo: "'m gooooood"

Johnny B: "I'm better"
The Echo: "'m betttrrr"

Johnny B: "I'm better than you!"
The Echo: "'m better than youu!!"

Johny to himself: "Oh, he's good"

What happens when an idiot meets his echo is some sort of avalanche. Worth mentioning recursion of self inducing stupidity. When you think of it, it is one of THE drivers of the society. You happen to notice it almost everywhere - traffic, media, fashion, stock markets or politics, almost everywhere we hear some idiot's echo. Now, why is that?

You know Einstein speaking of infinity? "Two things are infinite. The Universe and Human Stupidity, although I am not sure about the former".

Does it mean, that each and every time we resonate with echos, we are idiots? Yes, indeed, I would say, and not really. I feed my ego, trying to restrain of resonating, but soon enough found out for example, that I tend to buy and read the most read newspaper. And you probably know, that as particles of the society we are constantly resonating to the pleasures and discontents, so what should we do? Isolate? Hide? One simply can not. As human beings there always would be things that make us resonate with one another. With something or everyting. With opinions, theories or even the buss schedule. One driver for this resonance could be this hypothesis, "Safety in numbers". Or, the more people tuned in an opinion, we support, the less likely is for us to find someone to collide with. Do we avoid social collisions? You see, conformism is proven to exist. Are you a leader? Really? In what plane?

Anyway, there is this saying "Every time you follow a beatle, it would lead you to nothing but crap". And maybe, something deep down in our evolution yells "you don't want to miss it". Simply none of the progress we see, would be achieved if we did not make mistakes. Just mind the beatles.

Monday, January 21, 2008

Rosie the Riveter - ads for war

All the day long,
Whether rain or shine,
She's a part of the assembly line.
She's making history,
Working for victory,
Rosie brrrrrrrrrrrrrr the Riveter.

You usually seek positive things on TV. I mean it's something, that stops my chanel fast forwarding.

Few days back, I stopped at this utterly positive japanese, who was gesturing the pleasure of seeing the morning, and he was gesturing and smiling either due to his bad english or huge enthusiasm. Either way, he was nice, I liked his smile. Then he remembered he had a sister, and a mother, both dead. They were both killed, when he was six. His face broke into pieces, as he was trying to get a grip. Well, guess the time, guess the place.

I will give you a hint - after the fall of Berlin, after the 7th war loan.

Now about the war loans, or bonds, there are a lot of resources, all of them with something to analyze, or think over. All of them gather around one thought:

"Never before in history has so much of a product been sold in so short a time"

How about that?

180 million in advertising, gave back 156 billion of dollars. In a blink of an eye. If you squint for three years, that is.

"no promotional campaign, commercial, governmental, or Goebbel's has ever spread its basic message so broadly, so quickly." (Samuel, p.26.) quote from Brief History of World War Two Advertising Campaigns

You see, Advertising Campaigns are usually boring. This one is not.

Back then, the ads were mostly printed, either newspaper, or poster ads, the high tech equivalent were the radio ads. One of the radio hits, was Rosie the Riveter, hence - the topic. If you find it, you will probably like it, at least I did.

Let's look at the slogans. All 119 of them.See above, printed ads.

I usually drop all of them in a box, and see which words appear most. Apart from war and bonds and obviously others, bare speach necessities:

"will","win","victory" ...

Least information we get from - "Give Them Bonds"
Most - "Bill's quarters will save 2000 lives"
Maybe with catching up - "It's his [yen] against your Dollars!".

And the whole mobilization campaign, which is different than bond campaings, could be summarised between those:
"Brighten His Christmas - Send Your Gifts Early", and
"Help Him When You Shop".

If you think that motivation is a line of Morale on the left, and Profit on the right, with Recognition and Influence in between, then you will see that all of them, slogans, are spread between both ends and that made 85 million americans buy. Along with Rosie, the Riveter. And Christmas, which back then, and now, sells best.